Digital Marketing Lead

Job ID: 104722
Position Title: Digital Marketing Lead
Location: Scarborough
Compensation: $18-$20.00 per hour
Hours: 37.5 hours per week
Job Description: Strategy: Strategy development and continuous improvement of robust cross-media marketing programs that include, but are not limited to, direct marketing, paid advertising, social media management and content creation for NVS products and servicess
Ecommerce: Lead and project manage all UX/UI, while developing and implementing promotional strategies for the direct brand websites to meet and exceed sales goals.
Advertising: Lead and collaborate with agency partners to develop and implement cohesive omni-channel paid and organic campaigns (primarily Google, Social & Affiliate) that drive awareness, sales and improve the customer’s experiences with the brand. Responsible for maintaining a healthy (and growing) monthly ad budget, while achieving aggressive revenue and ROAS targets
Email Marketing: Maintain current and build new audience segments and automated flows that nurture subscribers through the sales funnels. Plan and deploy regular campaigns that drive engagement and sales, while closely monitoring and optimizing performance
Content Creation: Develop cohesive, relevant and engaging content for our products social media channels (static images, infographics, videos, blog content, etc.) that encourage engagement, increase brand awareness, and drive traffic to the websites
Influencer Marketing: Build and nurture influencer relationships for our  products and services. Ensure smooth and successful execution of all influencer campaigns, tracking KPIs against critical business objectives
Copywriting: Create engaging product ad copy with flare
Reporting: Own weekly and monthly reporting for all campaigns, providing actionable insights for consistent growth (We’re looking for someone that loves digging into the data & ideally doesn’t need another BI Guru to build reports for you!)
Other: Support Marketing, Design and Sales Teams with ad hoc projects as required
Job Requirements: Bachelor degree/diploma in computers or IT related field or Engineering is recommended
Experience in Marketing Lead, in a “hunter” role targeting  B2B services
We are looking for a creative, results driven digital marketer with a “growth hacker” mentality that will be responsible for strategic development and day-to-day implementation of our brand and e-commerce strategies. As a Digital Marketing Lead, you will work closely with the Marketing, Design and Support teams on the development and execution of various growth campaigns and product launch strategies that drive awareness, loyalty, acquisition, and engagement. Empowered with the freedom to try new things and see your ideas come to life, it’s our entrepreneurial spirit and relentless drive to produce superior customer experiences that ensures we’re constantly growing NVS sales and service
Track record of prospecting, qualifying, and managing digital marketing as part of the sales process
Experience developing successful client relationships leading to the closing of sales
Experience in the IT industry is preferred (and/or working knowledge of IT and networking services) but not required

Are self-motivated – you pursue and complete tasks without needing external influence. You’re able to work independently to get things done.
Persistent – you have a laser-focus on results and will do anything to achieve your goals.
Have a sense of urgency – you understand that timing is everything in sales, and that’s why you never miss an opportunity.
Have strong written communication skills – you’re skilled at business writing, and have experience preparing client proposals and letters.
Eager to learn and grow, you likely have a bachelor’s degree in Marketing, Communications, or a related field
4+ years of experience in a similar digital marketing role for an ecommerce consumer goods company
Demonstrated ability to drive ROI through strategic digital advertising campaigns
“No task is too small” attitude
Exceptional written and verbal communication skills
Strong understanding of Google Analytics (Bonus points if you’re Certified!)
Strong understanding of and experience using Excel
Experience with the following platforms considered an asset: Shopify, Asana, Google Ads, Facebook Business Manager, Hootsuite, Klaviyo, Adobe Creative Suite
Highly analytical with a keen attention to detail (Bonus points if you have experience with Power BI, Google Data Studio or similar BI tools)
Ability to adapt to and manage changing priorities independently in a fast-paced entrepreneurial environment without missing critical deadlines
Thorough knowledge of social media platforms and best practices
Constantly learning and on the hunt for new and innovative strategies
How To Apply: Click on Apply or contact your Career Specialist.

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